The new Audi A1 Sportback redefines the compact segment. Its striking, masculine design with genes of the sporty Ur-quattro characterizes the second generation of the successful compact car. The interior is accordingly driver-focused, with its emotive, customizable design. “The sportiest interior in the compact class,” that was the stated aim. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world.
The exterior: Striking and masculine.
The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – an homage to the Sport quattro, the brand’s rally icon. The distinctive daytime running light graphics of the optional full-LED lights echo the dynamic wing shapes from sailing, known as hydrofoils. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance.
Fascinating 3D sound.
The new Audi A1 Sportback is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver’s direct field of vision. The Audi smartphone interface ensures you are always well connected on board the new A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto. Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner, the Audi sound system and the Bang & Olufsen Premium Sound System.
The suspension: Sporty, poised tuning
The axle design of the new Audi A1 Sportback delivers agile handling and a sporty, poised driving experience. Besides the basic suspension, there is an option for a tauter sport suspension. Dynamic packages, individually configured for every engine version, bundle equipment options to give the A1 Sportback an even sportier trim. The brakes of the new A1 Sportback can be precisely metered and provide a responsive, taut pedal feel. The optional hold assist enhances safety on uphill and downhill slopes by preventing the car from rolling after stopping. Wheels are available in sizes from 15 up to 18 inches. The new A1 Sportback rolls off the production line with the Audi drive select dynamic handling system as an option. With it, drivers can select from four modes that influence the driving characteristics: auto, dynamic, efficiency and individual.
The driver assistance systems: Safety first.
The driver assistance systems for the Audi A1 Sportback come from the full-size class: They keep the compact car at the right distance from the car ahead, making it easier for the driver to maintain the lane and help with parking. The standard lane departure warning helps the driver to keep the car in the lane from a speed of 65 km/h (40.4 mph). The adaptive speed assist keeps the Audi A1 Sportback at the desired distance from the vehicle ahead, while Audi pre sense front recognizes critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the vehicle. With the new version of the park assist system, the A1 Sportback also parks forward into perpendicular parking spaces, maneuvering multiple times if necessary. The system also exits parallel parking spaces.
More space and comfort.
The new A1 Sportback is much more spacious – making life much more comfortable for the driver, front passenger and rear passengers. The A1 Sportback has grown significantly in length – with an additional 56 millimeters (2.2 in), it now measures 4.03 meters (13.2 ft). At the same time, the width has remained almost the same at 1.74 (5.7 ft) meters. The new-generation model is only 1.41 meters (4.6 ft) in height – including aerial, the car is 1.43 meters (4.7 ft) tall. Luggage capacity has increased by 65 liters (2.3 cu ft). Normal capacity is 335 liters (11.8 cu ft); with the rear seats folded down, this increases to 1,090 liters (38.5 cu ft). Loading sill height is a comfortably low 67 centimeters (2.2 ft). The new Audi A1 Sportback can be ordered from summer 2018 and will launch on the European market in fall 2018. Prices in Germany start at less than 20,000 euros.